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This site chillybears.com had the following in the web site, "Our Specialty Making Great Custom Apparel, Promotional Products and Gift Items." We noticed that the webpage stated " There is a lot of power packed behind the simplest piece of custom decorated apparel somehow it can either make you look really good or really bad." It also stated " Why is that? To change. At the retail level, the same rule applies. We have about two seconds to entice the consumer and convince them to purchase our item above all others that we compete against. And we all have seen the ones that shout, Cheap." The header had Design your own as the highest ranking keyword. It was followed by Design online, screen printing, and embroidery which isn't as ranked as highly as Design your own. The next words the site used was promotional products. outerwear was also included but will not be understood by search crawlers.